Email + SMS Strategist
About the role The Email + SMS Strategist will be an important member of the Email + SMS team and will report to the Head of Strategy. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels. This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team.
Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.
Responsibilities
Serve as the primary point of contact and relationship manager for assigned client accounts Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
Ability to assist with logic for email + SMS campaigns and automation
Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
Work closely with the creative team to identify trends, share learnings, and recommend new strategies
Project coordination for new email triggers, transactional emails, and special projects
Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs
Qualifications
Preference for bachelor’s degree
At least two years of experience in email marketing
At least one year of experience managing Email + SMS accounts and providing strategy
Hands-on experience with Klaviyo / Postscript / Attentive
Experience segmenting email and SMS lists Client relationship management experience
Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
Excellent communication and analytical skills
Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams Additional Information
This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.
Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Note on Application Responses
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